Picturing our urban futures : what can we learn from digital visualisations of new urban development projects?

Almost every new building project now has a digital image on the hoardings of its building site, showing us what that building will look like when it is completed.  These visualisations picture an idyllic urban future, with lovely buildings, beautiful weather and affluent inhabitants enjoying their leisure time.   Based on a research project that explored how these visualisations are created,  this presentation will describe their production process and discuss why these images are made and how we as social scientists should understand them.

Presentation time: 
Thursday, 3 July, 2014 - 17:00

Gillian Rose

Gillian Rose is Professor of Cultural Geography and Associate Dean (Research) for the Social Sciences Faculty at The Open University, UK.  In the latter role she works to support and develop the Faculty's research excellence.  Her research interests focus on contemporary digital visual culture and visual research methodologies.  She is the author of Doing Family Photography: The Domestic, The Public and The Politics of Sentiment (Ashgate, 2010) and the bestselling Visual Methodologies (Sage, third edition 2011).  She blogs at visualmethodculture.wordpress.com.